As someone striving for intellectual honesty I am amazed at how we confront moments of truth when we least expect it.
In roughly 2 weeks time we will be lifting the lid of our new startup and start talking openly what we do and why we think we are bringing a fresh approach to an old problem.
The story behind the subject starts yesterday with me spending most of the day with a friend and advisor who occupies a unique position in the market we are looking to compete in. Because of my friends industry knowledge I was more inclined to consider what he had to say.
Vladimir and I have spent many hours discussing our business model and a few weeks ago we finally locked down our way forward, or so we thought. Enter friend X and his idea of a 180 degree switch to our business model with the prospects of making more profits in a shorter time frame and the result is one helluva confused set of co-founders.
So Vlad and I started talking but our heads were spinning we just couldn’t get a grip; we launch in 2 weeks and here is a proposal that will completely change the message and approach we plan to launch with. This is when intellectual honesty and the genuine pursuit of it comes into question. Vlad and I really gave this new approach very serious consideration.
We have finally decided to stick with our intended value proposition which might not be as profitable in the short term, but it represents our value system and the idea of disrupting the market with genuine innovation and giving as many people as possible the benefit of this innovation and giving us much lower exposure to conflicts of interest.
This leaves us as both richer and poorer, which aligns nicely with my Kabbalistic and Jungian principles of uniting opposites.